Behind the huge collaborative effort that is Orchestra of Samples are the producers and artist collective Addictive TV. Once described by Live Design magazine as “inspiring an entire generation of artists exploring the crossover between audio and visual mediums” and by Grandmaster Flash as “next level shit”, the group have had their work exhibited at New York’s Museum of Moving Image, the Cité de la Musique in Paris and in Shanghai’s Museum of Contemporary Art. They recently collaborated with sitar virtuoso Baluji Shrivastav OBE on his mixed-media stage production Antardrishti, which premiered at London’s Southbank Centre in Autumn 2018.
Over the years Addictive TV has been driven by a passion for creating music from visual sources, where music and images are equal, inseparable and indeed synergetic partners. Criss-crossing the art and music worlds, they’ve performed in over 50 countries now. They’re “responsible for mind-bending live entertainment” according to UK newspaper The Times and US magazine Paste said “Addictive TV completely blew my mind! …a compelling pop-culture audio/visual avalanche!”. Back in the day DJ Magazine twice voted them Number One VJ in the World alongside their Top 100 DJ Poll, saying “they’ve become famed for their eye-popping live shows, shredding and cutting film with beats into a heady, mind-meltingly funky mixture”.
Addictive TV have also created commercials and other work for the likes of Adidas, Red Bull, EA Games, Greenpeace, Namco, even Hollywood studios including Paramount, Universal and 20th Century Fox have used their media remixing talents to create alternative trailers for films and television series such as Iron Man, Fast & Furious, Vikings and Slumdog Millionaire. In the past, they’ve also created and produced television shows, including the UK Channel 4 series Transambient and ITV1 music series Mixmasters – showcasing independent record labels and visual artists from around the World.